Daily Paper, the Amsterdam-based clothing brand, is moving west. On Saturday their first U.S. flagship opened at the corner of Chrystie and Delancey in Manhattan’s Lower East Side, a moment that co-founder Hussein Suleiman called “a humbling experience.”
Suleiman and fellow co-founders Jefferson Osei & Abderrahmane Trabsini tapped South African architect Heather Faulding to help with reimagining the space that would soon become a jewel of the Lower East Side. Even the exterior is striking: “We wanted to make the facade look like the Dutch gables in Amsterdam, but at the same time use repurposed materials so we could mimic the beadwork of Eastern Africa,” Suleiman said. They partnered with Arizona Ice Tea to use repurposed cans to mimic the beading effect, fusing their western upbringing with their Somalian, Moroccan and Ghanaian heritage.
With its sheer scale the store evokes the feeling of a museum, with the vignette windows and massive glass cutout that pulls light from the skylight and serves as a window to the second floor. A massive mosaic greets you at the entrance, representing the constellation of stars that formed the day the brand was founded on April 1, 2012. The clothing is hung on custom rails made out of black resin and stainless steel to mimic a traditional African triangular pattern, and the glass accessories case and statuesque futuristic mannequins drive home the museum aesthetic.
Ghanaian contemporary artist David Alabo, designed the staircase that takes you to the second level with additional retail space and a coffee/juice bar. That won’t be the only gathering space. “In a couple of months, we will be opening our rooftop, which will be accessible to all of the customers,” said Osei.
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