How to Create Selena Gomez’s ‘De Una Vez’ Makeup Look


Selena Gomez’s soft, romantic makeup in her “De Una Vez” video was made using Gomez’s Rare Beauty line, of course, and came together through a collaboration between Gomez and her longtime makeup artist Melissa Murdick. “Selena has an eye for beauty, obviously, so I typically approach her with some of my own ideas—thank goodness for Pinterest boards—and see what input she has from there!” Murdick says.

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For “De Una Vez” specifically, Murdick pulled runway images from Dolce & Gabbana spring 2014, Alexander McQueen’s spring 2016 runway, and more as the two pinned down the final look. “Selena’s look was meant to be a bit romantic,” Murdick said. “I wanted her to look very beautiful and feminine to match the overall feel of the video. I love how it all came together!”

selena gomez showing off her 'de una vez' makeup look

Courtesy of Rare Beauty

dolce  gabbana spring 2014

Antonello TrioImaxtree

alexander mcqueen spring 2016

Francois G. DurandGetty Images

Gomez is fearless when it comes to trying different types of looks, one of Murdick’s favorite things about working with her. “What a kind, funny, smart, and inspiring person she is!” Murdick said. “Not to be corny, but I just adore her. She’s also totally unafraid to try new things, so we get to create so many fun looks together.”

Below, Murdick, who’s also worked with Billie Eilish and Doja Cat and runs The Pretty Fix, a makeup tutorial site for transgender folx, breaks down how to do Gomez’s look yourself (“This look is actually super easy to recreate at home!”). Here’s the step-by-step and the exact products Murdick used on Gomez.

How to Create Gomez’s Look:

  1. “For starters, keep skin fresh and dewy by keeping foundation to a minimum. Apply just a light layer—heavy foundation will weigh down the look.” Murdick used Rare Beauty’s Always an Optimist Illuminating Primer, Liquid Touch Weightless Foundation and Liquid Touch Brightening Concealer (both in shade 210N) on Gomez.
  2. “Add a little highlighter to your cheekbones and temples to amp up the glow, and pat on a generous amount of liquid blush all over the cheeks to create a flushed look.” Murdick used Positive Light Liquid Luminizer in Mesmerize and Soft Pinch Liquid Blush in Happy on Gomez.
  3. “For the eyes, it’s actually very simple. Apply a wash of a light, shimmery eyeshadow across the entire eye area to make the eyes look big and bright, and then do an ultra-thin swipe of liquid liner close to the lash line to give the eye shape a bit of definition. Curl the lashes and add a couple coats of mascara so they look long and fluffy.” On Gomez’s brows, Murdick used Brow Harmony Pencil & Gel in Cool Brown. She used the line’s Perfect Strokes Matte Liquid Liner and its limited edition holiday eyeshadow palette.
  4. “Lastly, put on some lip balm and then use a finger to pat on your favorite flushed-looking lip color. This creates a stain rather than an overpowering lip. That’s it!” Murdick used With Gratitude Dewy Lip Balm in Honor with two Lip Soufflé Matte Lip Creams in Thrilling and Heroic mixed together, then patted on top to make a flushed looking stain.
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