Inside the Epic World of Rihanna’s Savage x Fenty


Just when you thought you were making the most of your time during COVID, Rihanna proves that she clearly has more hours in day than we do. Early this month it was announced that Rihanna was partnering with Amazon Prime to bring us volume two of her Savage x Fenty show at the beginning of October. Last year’s edition was one of the most diverse, body positive, progressive fashion shows we’ve seen to date, and volume two won’t disappoint.

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By Kevin Mazur/Getty Images. 

With performances by Travis Scott, Rosalia, Bad Bunny, and Miguel and appearances by Bella Hadid, Lizzo, Willow Smith, and Paris Hilton, to name a few, the show is not only a showcase for savage and sexy fashion, but the best performances any of us have seen since live music was put on hold this spring.

The show walks us through Rihanna’s inspiration for the collection, from fabrics, textures, color and silhouette, with accompanying testimonials from her team and friends. You see her on Zoom calls, cutting fabric, discussing her world travels and have they play a big part in her work and in this collection—showing us how hands on she really is.

The show is broken into three different sections: Mood, Sexuality & Community. As Rihanna says during the show, “It’s a mood thing always! So much inspiration comes from my mood in regards to my fashion.” She adds, ”sexuality is personal, it’s something that has to be owner or earned.” And as for community, as is displayed with the wide range of models at every Fenty show: “When I imagine something, I imagine everyone that I know and love being a part of it. I want to make stuff that I can see on the people that I know, and they come in all different shapes and sizes, races, religions…I really care that they are a part of what I do.”

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By Jerritt Clark/Getty Images. 

Like so many things recently, this year’s show was largely put together virtually. “There are a lot of moving parts,” Rihanna told Vogue. “We wanted to make sure everyone was healthy first and foremost. With the global pandemic, it’s tough, but we’re tough cookies, and we love a challenge!”

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