From Paris Fashion Week to Paris, Ohio, Kanye West is bringing his Yeezy fashion line to the masses.
According to a press release announcing the partnership between the controversial rapper and this outlet mall staple, the Yeezy design studio “is poised to disrupt retail” by working with Gap on “a new line to deliver modern, elevated basics for men, women and kids at accessible price points, with the creative process just getting underway.”
Given that West is known for his love of immersive cross-genre experiences and wanting complete creative control over his projects, it makes sense that his “design vision will extend to unique YEEZY Gap expressions in Gap stores and digital channels over time,” as well.
As a teenager, West worked at a Gap store in Chicago and in the announcement Mark Breitbard, the Global Head of Gap Brand, says the brand is, “excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership.”
No images of this new partnership have been released just yet, but the brands did reveal the branding for their new line: Gap’s signature blue and white logo containing the letters YZY.
At the 2015 VMAs, West promised that if he was to be elected president “everybody gets Yeezys.” So it doesn’t seem so farfetched that teaming up with Gap “to bring YEEZY apparel to the people” just might be phase 1 of his campaign rollout.
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