Bojana Sentaler calls the coats from her new collection “an investment…for a woman who is investing in herself.” Given that the brand’s fans include both the Duchess of Cambridge and the Duchess of Sussex, plus Gigi Hadid and Jennifer Lopez, among many others, who can argue with a company built for women—and, as of this September, men—who know they are worth it?
Sentaler’s newest collection “looks beautiful but is totally functional,” Sentaler says, and introduces new silhouettes into the line’s repertoire, such as drop shoulders, an oversize poncho shape, and a more casual feel—such are the times we live in—while also staying true to its classic style. “Trends and styles change,” Sentaler says, “but Sentaler is always timeless.” The new collection of coats comes in colors ranging from neutrals to jewel tones to plaids.
Sentaler says she sees a Sentaler coat as the extended self of a woman—her nest, her refuge, her sanctuary. It’s an idea that began 13 years ago, when Sentaler found herself in Dubai sitting across from the late Karl Lagerfeld. Working in the corporate world at the time, Sentaler told Lagerfeld it was her lifelong dream to be a fashion designer. Lagerfeld’s reply? “You either have it or you don’t, and if you have it, go for it.” A year later, in 2009, Sentaler’s line was born in her hometown of Toronto.
With the company still growing despite the hardships of the past year, Sentaler does seem to have “it” after all. “I launched Sentaler in a recession in 2009, and I remember at the time that I knew, having a business background, that luxury goods in most cases boom in a recession,” Sentaler says. “In a recession consumers are conscious about spending, and we have noticed they are more likely to spend their disposable income on items that are high-quality, classic, and timeless. Luxury goods usually do well in a recession because of the timelessness the product has. It’s the same trend now.”
The fall/winter 2021/2022 campaign is launching exclusively for preorder on the Sentaler website, an effort toward sustainability that allows the brand to produce only coats that will be worn and thus eliminate waste. “Sustainability is always at the forefront of our decision-making,” Sentaler says. “The overarching message is: Sentaler is a brand that cares about our clients, our community, and our planet.”
Up next for the brand is Sentaler Men, which was due to launch in fall 2020 but was delayed by the pandemic, and will debut at last in September 2021. “The demand for Sentaler Men has been very significant over the past years,” Sentaler says. “Deciding to expand the brand into menswear is the natural next step. The [menswear] line will share the same brand attributes—timeless design and a commitment to superior quality—but Sentaler Men is an identity on its own with its own masculine aesthetic.”
Though the men’s line will have its own identity, Sentaler Men will mirror its womens wear counterpart in a commitment to sustainability, using ethically sourced and cruelty-free fabrics in all of its designs. “We are a brand with a purpose,” Sentaler says. “It’s not just about coats—we’re a brand that truly cares. Our number one goal is for clients to feel good in the coats, but there’s also a feel-good factor because clients feel good about wearing a brand that truly cares, has a commitment to sustainability, and is conscious of the environmental impact that it has on future generations that depend on us most right now.”
The fall/winter 2021/2022 collection will be available for preorder beginning April 8, 2021, exclusively though sentaler.com, and later at Saks Fifth Avenue, Nordstrom, and Holt Renfrew in fall 2021.
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